A pioneer in clean high performing lipstick, Gabriela couldn't find 100% clean luxury lip care that exceeded her standards of quality, efficacy, and sustainability. 

 A 2017 visit to Herboristerie de la Place Clichy in Paris would unfold into a two years worldwide search for the right combination of ingredients sourced from the best suppliers in the world. 

By 2019 Gabriela’s promise had become reality. The team’s female chemist had achieved a clean beauty coup d'etat: Mānuka honey rich goodness synthesized with a tsunami of clean ingredients. Three essential colors, able to be mixed into hundreds of color combinations, now the envy of large beauty brands for sheer simplicity. And that sleek packaging? Crafted from recycled aluminum.

28 ingredients. 3 essential colors. 1 award-winning formula.

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“I couldn't find a lipstick that made me fall in love. So I created my own.”
- Gabriela Navejas
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