Founded in 2016 by Amy Groom, Louelle. is an elevated timeless baby brand, known for its sleeping bags, bedding, towels, accessories, and apparel for babies and children. Designed in both the brand's New York and Melbourne studios, Louelle's collections are intended to create a minimal, soft, and calm environment through the use of light linen fabrics and simple silhouettes.
Because ethical and sustainable production methods are at the heart of the company's ethos, all of their pieces are crafted responsibly in India. Louelle. fabrics are selected to ensure breathability and softness.