Several years ago, Elyse commented on Ashley’s cute shoes, and they have been friends ever since. Since that day, they’ve seen each other through motherhood and hard times, and even a rough patch of disagreement on whether Ryan Gosling is hotter than Ryan Reynolds. They like to say "though we have differences, we have something important in common: both of us have big dreams."
The idea for Bravery Magazine began as a tiny seed planted at a kitchen table back in 2015. After having similar experiences with their oldest girls, they started to talk about the lack of strong role models available to help teach girls bravery. After running through a few different ideas, Ashley texted Elyse one day and said, “What if we make this idea into a magazine?” True to form, Ashley’s idea was golden and they ran with it.
They ran a Kickstarter campaign in September of 2017 and were fully funded in under three days, proving that the idea is valuable and desperately needed. Ashley and Elyse are very passionate about the mission behind Bravery: that empowering children through stories of other brave women will help them become their own kind of brave.Shop Bravery Magazine