Posted in: holidays

Interview with Craftspring Founder, Anne-Laure Py

We discovered Craftspring ornaments about 5 years ago, and now our trees are adorned with them. Not only are they unbreakable to the kids and pets in the house, they are completely charming. 

where is your hometown?

Nancy, France (I was born in the east of France, near Germany)

what does your household look like?

My husband Tim and I live in Brooklyn with our two girls. No pets yet.

what year did your company launch?

2009!

what originally sparked your idea for the company?

I received a fellowship to study small-entrepreneurs in Western China and Central Asia. I traveled, conducted research, and met many incredibly talented women artisans across 5 countries. This experience made clear to me that I wanted to create economic opportunities and a supportive environment for women artisans to grow their businesses.

what do you love most about your company?

I love the connection our clients have with our products. We have become part of so many gifting traditions. This feels so special, and is something I take really seriously. I want our products to delight and spark joy, and help our customers give the best gifts.

What is a current goal you are striving for?

All of our products are made using natural and sustainable materials, and we are also transitioning company-wide to use only recyclable, compostable, biodegradable, or zero waste materials in all of our packaging. We give 1% of our sales to organizations that help to preserve and protect the environment, and are also becoming a carbon-neutral company.

How do you keep up your mental health?

I just started to train three mornings a week, and it’s been wonderful.

Looking back on your entrepreneurial journey, what do you wish you had done differently?

I wish I had asked for help and support more often!

if you could give some advice to your 21-year-old self, what would you say?

Love yourself more. Be good to yourself.

Fun Tips

recommended read:

Braiding Sweetgrass by Robin Wall Kimmerer

worthwhile TV series

Haven’t really watched TV in a while, but a dear friend of mine worked as a set-decorator on the set of Russian Doll – and I loved watching that show.

Vacation spot you still dream about:

I love the Alps in the Summer

Song on repeat:

The Lost Words Blessing (spell songs)

Cocktail of choice:

anything bitter

Entertaining tip or trick:

make too much food

Recent purchase that delighted you:

Polarn O. Pyret waders for walking in the rain with the kids

Skincare MVP:

I like supergoop every single day hydrating cream

Essential makeup product:

I don’t wear any makeup. I’d love to learn though.

“I love the connection our clients have with our products. We have become part of so many gifting traditions. This feels so special, and is something I take really seriously.”

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